About Us

Roll-Lux was founded by two French couples — Stéphane & Jenny, and Cédric & Nelly — driven by a shared entrepreneurial spirit and more than 30 years of combined experience in B2B, B2C, and administrative management.

Our adventure began with a bold idea: importing Renova’s unique colored toilet paper from Portugal (Europe) to the U.S. market. At first, Roll-Lux focused solely on B2C sales. But as demand grew, we expanded into B2B, offering tailored solutions for hotels, restaurants, bakeries, and events.

Today, our collection has grown beyond distinctive paper products. We’ve added a full range of cleaning supplies, disposable and compostable items for the food service industry, and a curated bedding collection — including premium cotton towels, pool towels, and bed linens.
We’re also excited to soon launch a partnership with a local coffee producer here in Florida — because great service sometimes starts with a great coffee!

At Roll-Lux, customer service isn’t just a department — it’s our daily mindset. We proudly serve boutique hotels, helping them choose the right products with a highly personalized and responsive approach. Our motto? “Never say no to a client” — even if it sometimes feels like we’re performing small miracles behind the scenes!

While we are still a young company, our clients appreciate our dedication, competitive pricing (yes, a real challenge against the industry giants!), and above all, our availability, reactivity, and flexibility.

Roll-Lux — Small team. Big results. Always with a smile.